Page 7 - First Party Data News Today

INMA Global Media Awards: Bennett Coleman and Co wins ‘Best in South Asia’ accolade

Best Media Info: While data has democratised the marketing functions of brands, it is just another tool to make better decisions or even for building the right context, however, if not enriched or used properly, the s| Goafest 2023 News

One-to-one marketing is a powerful tool to improve ad effectiveness, but economics and data privacy concerns make it hard to use correctly.

For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.

As we move to first-party data, brands must build digital experiences that lead to genuine insights, says TMW Unlimited’s data chief Tim Noblett for The Drum’s deep dive, The New Data & Privacy Playbook.

With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.

Wayne Blodwell, founder and chief exec of TPA Digital, thinks aloud about what could be if brands could take more hands-on control of their adtech stacks.

Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.

The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges

Mathur stepped down as Head of Marketing at India TV in March