29 April 2021, 11:04 pm
Amazon Prime Day 2021 is speculated to happen earlier this year compared to the 2020s, with the event expected to take place by June, as part of the first half of the year. Before the pandemic, Amazon Prime Day would typically happen every July, the schedule most anticipated by customers annually, since 2015.
Naturally, people are accustomed to sale events that offer promotions or discounts for the different items they expect to buy and have already lined up via the carts of their favorite e-commerce stores. What is more iconic with these sales is that they offer a variety of additional savings, along with free shipping options exclusively for that event.
(Photo : Flickr/Adrienne Hoffman) Amazon online shopping site
Amazon is now rolling out a way for some sellers on its site to personally engage with customers. This sudden move represents Amazon s departure from its tight controls over customer data.
Amazon s latest feature for sellers
Last week, Amazon began piloting a tool that enables brands in the United States that are a part of its Brand Registry program to email marketing materials to customers who have chosen to follow their brands.
Brands can then send notifications to the customers when they launch a new product or if they have a promotion.