Amazon may soon allow sellers to directly connect with customers via emails about new product announcements and sales.The e-commerce giant is currently testing this new feature called "Manage Your Customer Engagement" that will help .
Amazon testing new tool that allows some sellers to contact customers directly
This comes as a surprise because Amazonâs current policy works to limit interaction between buyers and sellers
Amazon is testing a new feature for sellers that allows them to reach buyers directly by email regarding new products, announcements, or sales. This comes as a surprise because Amazonâs current policy works to limit interaction between buyers and sellers.
According to
CNBC, Amazon began testing a tool that allows companies that are part of Amazonâs Brand Registry Program to email promotional material to customers who have opted to ‘follow’ them on the e-commerce website.
(Photo : Flickr/Adrienne Hoffman) Amazon online shopping site
Amazon is now rolling out a way for some sellers on its site to personally engage with customers. This sudden move represents Amazon s departure from its tight controls over customer data.
Amazon s latest feature for sellers
Last week, Amazon began piloting a tool that enables brands in the United States that are a part of its Brand Registry program to email marketing materials to customers who have chosen to follow their brands.
Brands can then send notifications to the customers when they launch a new product or if they have a promotion.