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November 29, 2023
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and
April 5, 2022
Highly creative marketing activity is essential to business success, says CreativeRace's Senior Strategist, Ed Steele.
March 29, 2022
Highly creative marketing activity is essential to business success, says CreativeRace's Senior Strategist, Ed Steele.
February 14, 2022
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these questions. Jon Evans, chief marketing officer at System1, told us which ads received the highest ratings during last night’s Super Bowl – and why they stood out from the crowd.