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History of the Max Mara Teddy Coat: A Hit Around the World – WWD

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Max Mara Celebrates 10 Years Of The Teddy Bear Coat with London Fluffy Residence

Everyone’s inner child loves a good ole’ teddy bear – and doesn’t Max Mara know it. Celebrating the 10th anniversary of creative director Ian Griffiths’ iconic Teddy Bear coat, the Italian fashion house has marked the occasion by opening the Fluffy Residence

Max Mara Unveils Fluffy London Residence

To celebrate the 10th anniversary of the Teddy Bear icon coat, the brand has taken over Covent Garden with a pop-up.

Inside Max Mara s teddy-filled fluffy residence in London

’Everyone’s favourite fashion teddy,’ is how Italian fashion house Max Mara describes its Teddy Coat, an enveloping piece of outerwear designed by creative director Ian Griffiths

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