Page 4 - Flurry Analytics News Today

96% of iOS users in the US turned app tracking off after the 14.5 update Only 4% of US users on iOS allowed app-tracking after the update. (Source: Flurry Analytics) The latest version of iOS (14.5) introduced App Tracking Transparency, a new set of dialog boxes that informs the user whenever an app wants to track their activity across the UI and that they can prevent this if they wish. According to new research, its uptake skyrocketed to 88% worldwide, and 96% in the US, within 1 week of the u...

These stats are U.S.-specific, but I’d expect Canadians to be closely following the trend as well. When Apple finally released iOS 14.5 in late April, the key new feature included in the update was ‘App Tracking Transparency.’ This allows users to choose if they want to allow developers to share their data with advertising companies. This means Facebook is still scraping your data, but it can’t track you across multiple apps and services that it doesn’t own. In simple terms, enabling ...

  An ongoing analysis of Apples App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April. According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users. Rates incre...

An ongoing analysis of Apples App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April. According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active us...

The Privacy Revolution: Few iPhone Users Allow Apps to Track Them May 7, 2021 13:57 GMT      Few people agree to let apps track them Apple has released the App Tracking Transparency policy with the debut of iOS 14.5 a few weeks ago, and since then they are basically allowed to choose whether they want or not to let apps track them across other apps and websites. And statistics provided by Flurry Analytics, whose code is being used in over 1 million apps, show that few people actually agre...

Chris Davies - May 7, 2021, 10:32am CDT iPhone users have overwhelmingly been denying apps the ability to track data for advertising, new research suggests, with App Tracking Transparency apparently delivering a worst-case-scenario for personal data brokers. Added in iOS 14.5, which was released to iPhone in late April 2021, the new system requires app-makers to request explicit permission from users before they can share any data collected on them for targeting and advertisi...

Apple expands its ad business with a new App Store ad slot At the same time as it’s cracking down on the advertising businesses run by rivals, Apple is introducing a new way for developers to advertise on the App Store. Previously, developers could promote their apps after users initiated a search on the App Store by targeting specific keywords. For example, if you typed in “taxi,” you might then see an ad by Uber in the top slot above the search results. The new ad slot, however, will re...

Many things attract investors to the stock market, but perhaps the most compelling is the idea of being able to trade for a living. I know that’s what was on my mind when I bought my first stock back in 1985—being my own boss, setting my own hours, and relying on my own wits to make a... Read More...

iPhone 8: -7% Can you guess what smartphone was at number 10? Interestingly, it was the one that saw the biggest Christmas boost. LG K30: +181% × 2021-01-06-15-21-25.jpg "Apples budget device, the iPhone SE, as well as LGs K30 saw the largest Christmas Day surge compared to the prior 7-day average, with 34% and 181% increases, respectively," writes Flurry Analytics. "In addition, the success of past years models -- notably the iPhone 11 and iPhone XR -- may demonstrate that American consumers ...

But over all Apple seems to have done well with its most recent crop of iPhones.