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Which he does online and in the store. >> we dont fill in the gaps and have an artist and resident that is available to teach here or via skype or facetime. >> want to try that? >> hosting events where students show off their skills. ultimately, michael hopes infusing new energy into this old instrument, it experiences a renaissance. >> i dont think the accordion is going anywhere. it is an old craft, but it will always have a place. we want to continue to make the accordion great again. in to...

Brand, often, their website comes up first and ours second. >> beyond the commerce, michael knows the core of his business growth comes from nurturing a vibrant community of active players. >> were getting people to learn how to play, that can get to a point where theyre comfortable, enjong it, and our thought is that, you know, if they keep making progress, theyre going to keep buying accordions and accessories. >> that means providing lessons, which he does both online and in the store. >> you...

Brand of accordion, often their website comes up first and ours is second. its really a win/win for us. >> beyond the commerce, michael knows that the core of his business growth comes from nurturing a vibrant community of active players. >> just trying to get people to learn how to play that they can get to a point where theyre comfortable, that theyre enjoying it, and our thought is that, you know, if they keep making progress, theyre going to keep buying accordians and accessories. >> that me...