Follow game Los Ángeles Clippers vs Phoenix Suns live coverage, stream information, score online, prediction, TV channel, lineups preview, start date and result updates of the 2021-22 NBA Season on January 6th 2021. Kick-off start time: 10pm ET.
Suns’ naming rights deal with Footprint provides chance to increase fans’ environmental awareness
Suns’ naming rights deal with Footprint provides chance to increase fans’ environmental awareness
Footprint will be the latest company with its name on the marquee of the downtown arena, following America West, USAirways and Talking Stick Resort. (Photo courtesy of Suns Legacy Partners and Footprint)
July 26, 2021
PHOENIX – For Phoenix Suns fans immersed in the high drama of the NBA Finals, the decision might have come as a surprise. The team announced on July 16 it was renaming the downtown arena to Footprint Center, in a deal with a local plant-based packaging company.
PHOENIX – For Phoenix Suns fans immersed in the high drama of the NBA Finals, the decision might have come as a surprise. The team announced on July 16 it was renaming the downtown arena to Footprint Center, in a deal with a local plant-based packaging company.
But it was less of a surprise for experts on sports business, and its intersection with environmental issues.
“When you (a team) add some type of sustainability component or climate component, it gives you an opportunity to say that you’re actually sending a very positive message,” said Rich Brand, a sports lawyer at Arent Fox who frequently negotiates naming rights deals. “At the same time that, you know, admittedly, you’re getting paid a little bit of money here and there – or a lot of money here and there.”