PHOENIX – For Phoenix Suns fans immersed in the high drama of the NBA Finals, the decision might have come as a surprise. The team announced on July 16 it was renaming the downtown arena to Footprint Center, in a deal with a local plant-based packaging company.
But it was less of a surprise for experts on sports business, and its intersection with environmental issues.
“When you (a team) add some type of sustainability component or climate component, it gives you an opportunity to say that you’re actually sending a very positive message,” said Rich Brand, a sports lawyer at Arent Fox who frequently negotiates naming rights deals. “At the same time that, you know, admittedly, you’re getting paid a little bit of money here and there – or a lot of money here and there.”
The History of the Dot Com Era
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Texas A&M Launches 12th Man Sustainability Program - Texas A&M Athletics
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A new collective is trying to solve the live audio monetization problem. A group of primarily tech-focused hosts are launching a shared podcast feed that’ll round up the many social audio chats they’ve started, with plans to run ads across the collected feed.
The group, which is being spearheaded by
Techmeme Ride Home host Brian McCullough, will initially involve nine total contributors, including Alex Kantrowitz of the
Big Technology newsletter and product designer Chris Messina. They’ll share a podcast feed where they can publish audio they’ve recorded live across various social audio platforms, like Clubhouse and Twitter Spaces, and that feed, which is already live but hasn’t been publicly announced, is called