Bitmovin Raises $25 Million in Series C Financing
Bitmovin, a leading provider of video infrastructure for global digital media companies, today announced it has raised $25 million in Series C financing. The company will leverage this investment to drive the continued expansion of its product innovation and technology leadership in the streaming space. Bitmovin s Series C round was led by Swisscom Ventures with participation from Climb Ventures, and existing investors: Atomico, Highland Europe and Constantia New Business. The announcement brings Bitmovin’s total funding to $68 million. The online video streaming market has grown exponentially at least 10x since we started Bitmovin in 2013, said Stefan Lederer, CEO and founder at Bitmovin. More consumers than ever prefer to watch content on any device and at any time rather than in linear programming. This trend is further fueled by advances in connectivity and consumer electronics, along with innovation i
New Rules of Codec Development
It took about 10 years to launch both H.264 and HEVC, so MPEG s much more ambitious launch of VVC, EVC, and LCEVC in 2020 and 2021 makes you wonder about its chances for success. Not only does it have to effectively differentiate each codec against the other, it also has to create compelling business cases against the Alliance for Open Media s (AOMedia) AV1 and existing MPEG codecs like HEVC and even H.264, which is still going strong. Recent developments have resulted in what I am calling the new rules of codec deployment, and they will complicate the success of any standards-based codecs.
Buyers Guide to VOD Encoders
This video-on-demand buyers guide is meant to walk newbies through what an encoder is and how to choose one, rather than help a serious buyer choose a vendor or approach in any of the categories covered. If you re new to the market, you ll learn a bit about who s who and what s what; if you ve been in the streaming business for a while, you ll probably not get a lot out of this. As always, the group of companies mentioned is representative rather than exhaustive.
Let s start with some datapoints, courtesy of Bitmovin s 2020 Video Developer Report, which incorporates responses from 792 participants located in more than 80 countries.
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Colleen Kelly Henry: If you have your own data centers and your own infrastructure team, it s entirely possible that you re rolling out a codec on a smaller project, where there is no ROI necessarily because not even monetized, but then all of that engineering work can be reused later in other products. What I do I look at currently is that basically there s a support matrix of decoder capabilities, from mobile devices, Android iOS for me Oculus Quest 2, browsers, yada yada, yada. And from there you break down things into as granular levels of understanding as possible.