Formerly Alcoma News Today

Clean break from the old alcoma brand. >> we worked through it with a tag line on all of our publications. three lakes golf course, formerly alcoma until we really established our true identity. >> another campaign focused on reminding old and new customers that three lakes was carrying on a local tradition. the course didnt change, just the name. >> we started a campaign called the roots stay the same. we would put three lakes golf course across the top and then have a layer of grass and in the...

Printed material. meghan was hesitant to make a clean break from the brand. >> we worked through it with a tag line on all of our publications. three lakes golf course, formerly alcoma until we established our true identity. >> another campaign focussed on reminding old and new customers that three lakes was carrying on a local tradition. the course didnt change, just the name. >> we started a campaign called the roots stay the same. we would put three lakes golf course across the top and then h...

Hard to break. >> if somebody says alcoma, i dont correct them but i follow it with, at 3 lakes. warby parker disrupted the world of prescription eye wear starting with its earliest incarnation as an e-commerce site. two years ago they opened their first store in new yorks soho district. since then theyve opened a dozen locations across the country and they are a shining example of how to build a brand. ♪ >> when classmates neil blumenthal, andrew hunt, and david gilboa launched warby parker...

Publications. 3 lakes golf course, formerly alcoma at the beginning until we established our true identity. >> another campaign to kpused on reminding customers that 3 lakes was carrying on a tradition. the course didnt change, just the name. >> we started a campaign the roots remain the same. we have a layer of grass and in the roots have alcoma. i thinit helped customers feel comfortable with the transition. >> while its taken some time, people are finally embracing the switch. >> this has bee...