Franco Wright News Today

Writer Ivy Elrod explores the power, passion, and science at the heart of fragrance, the perfume industry, and the “fraghead” scene.

Test Drive, where our team of beauty experts demystify products and tools, and explore new techniques IRL. Early on in our new normal, I took a little hiatus from my regular perfume application. My thought was, why bother spritzing if no one else can smell it? But fast forward a couple of months and I realized that scent provides me with a sense of sanity—wearing my signature fragrance makes me feel more like me, even if my day-to-day differs drastically from 2019. I soon found myself donnin...