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Netflix targets global TV ad market as next business to disrupt

Netflix Inc upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and movie screening times all but irrelevant. Now, Netflix is gunning for the last reel of the pay TV business: its estimated US$153 billion (S$218 billion) pool of global advertising revenue. The company and some analysts see...
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Arthur D. Little Acquires MAG to Expand Media & Telecoms Practice in the US and Globally

Arthur D. Little Acquires MAG to Expand Media & Telecoms Practice in the US and Globally Thursday, April 15, 2021 11:15AM IST (5:45AM GMT)   Boston, United States:   Global management consultancy Arthur D. Little (ADL) today announced it has acquired MAG, a US-based management consultancy focused on the convergence of media, technology, and wireless. The deal expands ADL’s global Telecommunications, Information Technology, Media, a...
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