Fred Farid News Today

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Carly Fridhandler has a keen eye. That along with Midjourney and a technique she calls "reverse prompting" enables her to achieve her unique artwork.

There’s also Greenpeace’s smoke-scented Magic Tree and animated Airbnb ads that celebrate getting a place to yourself.

This week’s mentions include a harrowing plastic pollution exposé and a pro-pits campaign from Dove.

Rémy Martin’s out-of-home campaign dubbed ‘Life is a Melody’ harnesses projection mural mapping technology to transform the sides of buildings into canvases.

Whether you are a Porsche fan or not, you have to agree that the 911 has never stopped challenging the status quo. As a long-time Porsche 911 enthus...

INSPIRATION STATION: Taking AI-generated art beyond the amateur hour, Fred & Farid redefines creative artistry for milestone anniversary celebrations.

Little Black Book, LBB’s Zoe Antonov spoke to BETC Paris' global head of TV production about the French way of working, filming with John Malkovich and judging the cinematography category at D&AD

Little Black Book, The Heineken-owned premium beer builds on its ‘Feel the Alps’ campaign to entice Asian consumers, Eric Halgand explains to Laura Swinton

Greta Thunberg’s Fridays For Future used AI to turn world leaders into kids.