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The Eternal Allure Of Ski Chic: The Trend That Doesn't Date

“A girl can look sexier in ski clothes than in a bathing suit,” pronounced Fred Picard, the self-styled “international authority on glamour in the snow”, in 1957. Picard was a Swiss designer who moved to the US to open his own ski clothing store in Sun Valley, Idaho – the favoured schussing spot of Clark Gable, Ingrid Bergman and Norma Shearer. A master salesman, he sold skiwear to the US Olympics women’s ski team and Nordic sweaters to “tanned and shapely you...
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