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Aldis UK social media team delighted fans by poking fun at Elon Musks rebranding and changing the name of Twitter to X. Taking their shot, the store shared an image of their own new logo.

Advertising is made to be seen, but it’s not guaranteed to be received well by audiences, or by clients earlier in the creative process. So, when agencies meet resistance, how should they respond?

Rival supermarket Aldi has responded to its second legal battle with M&S in the only way it knows how: Free Cuthbert jokes.

First it was Colin the Caterpillar. Now glitter-flecked gin liqueur (pictured) has become the latest cause of a legal row between Marks & Spencer and discount supermarket Aldi.

LIKE everyone else on the Internet, I have been following the M&S and Aldi saga over the patent of a birthday cake.

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