November 8, 2023
Danny Taing’s 55,000 Kit Kats began their long, twisted and sometimes obscure journey in Japan. Taing is the founder of Bokksu, a New York company that sells Japanese snacks in subscription boxes, and he intended to make a tidy sum by flipping the sweets stateside. The Kit Kat shipment, which included sought-after flavors such as melon, matcha latte and daifuku mochi, had cost $110,000, but Bokksu expected to make about $250,000 in total revenue. Sign up for The Morning newsletter from th...