French Adtech News Today

Leading industry experts expect a series of attempts by large advertisers in Pakistan to create advertising technology solutions

CJEU: Special Category Data Just Got More Complicated - On August 1, 2022, the Court of Justice of the European Union (“CJEU”) delivered a preliminary ruling on the legal...

Press Release Paris, January 21, 2022 - 6 PM 2022 FINANCIAL CALENDAR Madvertise (Euronext Growth - FR0010812230 - ALMNG), the French AdTech company specializing in mobile centric digital advertising

by ExchangeWire PressBox on 11th Mar 2021 in News The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in France, allowing advertisers to transparently and precisely target interest and intent; guaranteeing outcomes and delivering superior RoAS. After less than two years of commercial a...

MADVERTISE: Madvertise - Appointment of Andrew Vile for US rollout of the Madvertise and SYNC offer Appointment of Andrew Vile for US rollout of the Madvertise and SYNC offer Madvertise (Euronext Growth - FR0010812230 - ALMNG), the French AdTech company dedicated to mobile advertising, continues to develop its international sales, and its partnership with SYNC will allow it to move into new territory. Andrew Vile, who joined its partners US team as Sales Manager, will be responsible for market...

MADVERTISE: Madvertise - Acquisition of a strategic stake in SYNC Acquisition of a strategic stake in SYNC Madvertise (Euronext Growth - FR0010812230 - ALMNG), the French AdTech company dedicated to mobile advertising, took a 25% stake in SYNC, a leading deep tech company specializing in fingerprinting as well as local synchronization of TV content and advertising. After a solid first half of 2020 despite an unprecedented period, Madvertise confirms its ambitions and the refocusing of its acti...