/PRNewswire/ When the coin flips in Super Bowl LVI, snacks will be center stage and creating smiles more than ever in gatherings of friends and family.
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Barbara Sax Consumers particularly Gen Z and Millennials have an insatiable appetite for new products in the snack aisle.
The pandemic has been good to the salty snack category. Category growth in the segment outpaced all other snack categories during the COVID-19 outbreak as consumers stocked up on their favorite comfort snacks during lockdown. In fact, retail sales data from IRI and the Frito-Lay Snack Index indicate that salty snacks have been the No. 1 growth food segment since March.
Consumers found comfort in indulgent snacks in the time of COVID. Demand for Frito-Lay legacy brands has spiked over the past several months, with Lay’s up 32% and Tostitos up 42%. Mega-brands in the indulgent snack segment will continue to generate excitement with new and limited-edition flavors and impactful seasonal displays that create dependable lifts in sales.