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PLANO, Texas, May 20, 2021 /PRNewswire/ Memorial Day kicks off an anticipated breakout summer as consumers catch up on activities they missed out on last year, and however and wherever consumers are celebrating, snacks will be plentiful.
Frito-Lay s latest U.S. Snack Index
1, a poll focused on consumers snacking habits, found that eight in 10 (80 percent) indicated they have already made plans for Memorial Day, including many activities outside the house like attending a barbecue, spending time at the park, visiting the beach, traveling or playing outdoor sports. The results are a drastic difference to 2020 data where 82 percent of consumers noted they planned to stay at home alone for the holiday. Additionally, 50 percent of vaccinated adults said they plan to spend time with people outside of their household for Memorial Day.
Americans Plan To Spend More Than $10.7 Billion On Food For Super Bowl Sunday
The Super Bowl isn t just for football. Eating during the Sunday showdown has become its own national pastime, but the pandemic is taking a bite out of the usual gatherings for the game.
The National Retail Federation said only 28% of people plan to go to a party or a bar for the game, a record low in the survey s history.
Some 186 million Americans will still be watching. Whether it s alone or in smaller groups, they plan to spend more than $10.7 billion on food and beverages.
Anchor Bar in Buffalo, New York, is seeing some of that money. The restaurant is famous for inventing the Buffalo chicken wing. While indoor dining business is down, shipping orders are soaring.
Super Bowl snacking trends: Frito Lay projects 21% increase in snacking While always an important feature of Super Bowl viewing, Frito Lay s latest U.S. Snack Index poll estimates a 21% increase in snacking among consumers compared to last year s Super Bowl LIV game. Retail sales data shows Super Bowl Sunday is one of the biggest snacking days of the year, but snack consumption has seen a significant uptick since the onset of the pandemic, said Frito Lay.
The snacking giant s poll was conducted on Jan. 6, 2021 among a national sample of 2,201 adults who typically watch or plan to watch the Super Bowl.
Super Bowl Snacking Expected to Rise This Year as More People Watch From Home
PLANO, Texas Super Bowl celebrations will look different this year because of the ongoing global pandemic, but snacks will continue to be a welcomed party guest.
According to the latest Frito-Lay
U.S. Snack Index, more than 40 percent of Americans are snacking more than they did last year as the Super Bowl LV broadcast is still expected to be the most-watched event of the year. With eight in 10 Americans planning to tune in, Frito-Lay estimates even more snacking a 21-percent increase from Super Bowl LIV during this year s game.