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Off. instead he went with immortality, well see you again. bob kissinger behind him. >> what did you think? did you think it was pretty good? >> i thought it would have been great to have bill oreilly there. i think that would have been funny. >> theres something we talked about in the commercial break. >> everybody likes kolber, i wish him a lot of suck session. i think hes a fun buy. i think theyre pretty fair. >> were you taken with this? >> it is fine, but he should -- he should write an eig...

Off. instead he went with immortality, well see you again. bob kissinger behind him. >> what did you think? did you think it was pretty good? >> i thought it would have been great to have bill oreilly there. i think that would have been funny. >> theres something we talked about in the commercial break. >> everybody likes kolber, i wish him a lot of suck session. i think hes a fun buy. i think theyre pretty fair. >> were you taken with this? >> it is fine, but he should -- he should write an eig...

Off. instead he went with immortality, well see you again. bob kissinger behind him. >> what did you think? did you think it was pretty good? >> i thought it would have been great to have bill oreilly there. i think that would have been funny. >> theres something we talked about in the commercial break. >> everybody likes kolber, i wish him a lot of suck session. i think hes a fun buy. i think theyre pretty fair. >> were you taken with this? >> it is fine, but he should -- he should write an eig...

Buy. we all love to watch the commercials. i have nothing wrong with that. as a matter of fact, theres probably an inverse relationship between the attractiveness of the ad and whether people like the ad and whether they remember the brand. and thats not good news. >> so im curious if you think this is why budweiser is doing this. because we had 47 minutes and 50 seconds of commercials last super bowl. thats a lot. >> thats right. >> and youve got to have something to stand out. >> thats right. ...