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Getting coverage. Lets just focus on our customers and i think that set us free. The companys growth started relatively slow. Until the decision they made to offer a free version of the product. One of the First Companies to capitalize on the free model. We were at maybe 100,000 customers at a time and within a year we were at a million and within another year we were at 3 million. And they kept on growing. Today the company has 18 million customers and no surprise, the founders have gotten some...

>> bens mother ann who founded the company in 1989 says her son brought a new dynamic to the business. >> im not a real competitive person. he is a really competitive person. >> for them it was a fun neat, y but i was like no, i need to grow this. >> nobody knew cookie cutters could be so cut throat. >> you see it as a fun family oriented product and it is but theres a reason we are where we are and its mainly because ben is competitive. >> the number of people buying cookie cutters doesnt chang...