Functional Beverages News Today

Private-label beverage manufacturer FedUp Foods is opening a new facility in Wilmington, N.C. later this summer, which will add cold-brew coffee capabilities, two company executives shared with FoodNavigator-USA.

Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.

Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.

In our highly stressed-out age, functional food can be a way to ease the load. But where do we look for stress relief, and what foods do we consume?

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a brand in these spaces?

Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained to FoodNavigator-USA during the Natural Products Expo earlier this month.

Can soda ever be good for you? At the grocery store or gas station, you might notice claims on some cans and bottles that say the soft drink has wellness benefits such as easing stress, boosting immunity, and lifting energy. But is that true?

Green Globe International, Inc. , a Fast-Moving Consumer Goods incubator, and Good Stuff Manufacturing, LLC renowned for its innovative beverages, have announced a groundbreaking collaboration to...

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding to consumers’ growing interest in international flavors.

Tummy Buddies, a start-up from Australia, has created a range of synbiotics flavoured water designed to address what it perceives as a lack of gut health products for toddlers.