Page 2 - Functional Beverages News Today

The Fed’s preferred inflation data for January come out on Thursday. Plus earnings reports from Zoom, Domino’s Pizza, eBay, Monster, Salesforce, TJX,...

Innovative ingredient combinations, key benefits and whole new subcategories

Aussie brand Savvy Beverage has called out what it believes is the prevalence of highly priced functional beverages that contain inadequate beneficial ingredients, imploring greater honesty and transparency among companies to advance the emerging category.

As the functional beverage markets continues its astronomic growth, these 10 founders are committed to creating drinks with multiple health benefits.

Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder and VP of sales for beverage manufacturer FedUp Foods, told FoodNavigator-USA.

Functional beverages are among the fastest-growing functional food segments. This is partly due to their perceived benefits for overall health and chronic disease prevention.

The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer demand for better-for-you products that also taste great.

Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder and VP of sales for beverage manufacturer FedUp Foods, told FoodNavigator-USA.

The first true craft beer made from single-source, Alaskan Birch tree-grown, pollutant-free Chaga mushrooms has launched; Release kicks off a series of...

Kombucha maker Health-Ade is throwing its hat into the prebiotic soda ring again with SunSip, as consumers continue to seek out gut-health claims in the carbonated beverage category.