Future Icons News Today

Adidas and Patrick Mahomes today unveil Mahomes 2, the next iteration of the football icon’s signature footwear and apparel collection with the brand. Mahomes launched his first signature training shoe—Mahomes 1 Impact FLX—and the Future Icons apparel collection in August 2021. The new Mahomes 2 collection was designed in close collaboration with Mahomes, bringing together adidas’ top footwear and apparel designers to create a unique collection that emulates the iconic athlete and his...

Mahomes launched his first signature training shoe—Mahomes 1 Impact FLX—and the Future Icons apparel collection in August 2021.

As we enter 2024, I am delighted to present our Next Generation issue, showcasing our pick of the emerging creatives that are shaping the future. We feature up-and-coming talents throughout the year,

Adidas and NFL superstar Patrick Mahomes have again joined forces to introduce the latest addition to the Mahomes 1 Impact FLX collection, the "Away" colorway.

Adidas and Patrick Mahomes today unveil the Mahomes 1 Impact FLX “Away,” paying tribute to the fans and uniforms that travel with Mahomes on the road.   “Our fans are everything to us, whether that’s at home or on the road, Chiefs Kingdom rolls together.” said Patrick Mahomes. “This colorway is dedicated to all those fans who make the trip or have their roots in Kansas City. There’s much more to come next year as my partnership with adidas continues to grow.” Mahomes launched ...

Adidas and Patrick Mahomes dropped the Mahomes 1 in 'Away.' The sneaker is a sleek white with bold red accents in an athletic and chunky silhouette.

A textile artist who works at Barking and Dagenham College had her work selected as part of a global display at London Craft Week.

Returning for its ninth edition earlier this month, London Craft Week once again brought together a wealth of local and global talent.

Your guide to London Craft Week: discover what to see, where and when with our dont-miss list of events, exhibitions and talks