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Designing and branding synthesised 'natural' beauty products

When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and branding synthesised ‘natural’ beauty products?
Roche Posay Future Laboratory Synthesised Beauty Nick Vaus Packaging Amp Design Brand Innovation

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