Nick Vaus News Today

The London-based market intelligence and trend forecasting agency The Future Laboratory has been studying the needs and attributes of various generations for its Now & Next 2024–2025 Report and revealed some new insights for brands...

A misaligned marketing strategy? The inflationary economy? Or a casualty of an overcrowded beauty market? We examine why once-popular beauty brands can rapidly lose footing…

When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and branding synthesised ‘natural’ beauty products?

Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.

A roundup of the most popular stories on Cosmetics-Design-Europe over the past month.

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. We explore how London studio Free The Bird...