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How Virtual Shibuya evolved to be one of the first 'linked cities' in the metaverse

What started as a project between Japanese telco KDDI and Tokyo district Shibuya to create a digital twin city and prove the power of 5G has blossomed into a full-scale metaverse experiment. The Drum speaks to Geometry Ogilvy Japan about the lessons learned from creating one of the worldโ€™s first โ€˜linked cities.โ€™
Yasushi Arikawa Gareth Ellen Laforet Harajuku Geometry Ogilvy Japan Shibuya Future Design Shibuya Ward

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