Gauge Report News Today

The NFL has always supported new media opportunities to reach fans. They were an early supporter of the fledgling Fox network and then cable. Streaming is no different.

Area motorists continued to see a drop in prices across the board at the gasoline pumps across November, a survey of Wyoming County’s 19 service stations on Dec. 30-31 revealed.

Disney and WBD recently changed its policy of licensing programming to Netflix. The primary reason for the about face is revenue.

The 2023-24 election cycle will set another record with political advertising. One media channel expected to fuel the growth will be connected TV.

Thanksgiving week is the latest example of the NFLs popularity with viewers. As a result, marketers are paying premium rates on broadcast television.

Inscapes latest trends report point out the continued shift of viewers away from linear TV and toward streaming video as cord cutting is accelerating.

With the rate of cord cutting increasing, several recent studies point out that in the years ahead cable TV will not be as profitable as it once was.

Cox Medias hyperlocal ad supported streaming service hopes to fill the void that newspapers had once provided to communities.

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Gas prices are rising — and could go higher as summer approaches.