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Tips to become internet smart: what and what not to share online

The internet offers kids wonderful new ways to discover the world - a tool for learning, exploring, being creative, and connecting with the people who matter. However, with longer screen time, this has made them more vulnerable to risks such as inappropriate content, online bullying, and even exploitation.  Parents play…
Gen Alpha United Nations Sustainable Development Goal Google Chrome Family Link Safeguarding Policy

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Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

As technology continues to advance, the hospitality industry is faced with the challenge of adapting to the preferences of the younger, tech-savvy Generation Alpha. With the rise of the Metaverse, hospitality brands have a unique opportunity to connect with this demographic and offer them the experiences they crave. In this article, we will discuss the viewpoints of marketing, hospitality, and Metaverse experts to help you position your hotel brand effectively in the digital world.
Luca Lupattelli Antonio Picozzi Sergio Schemeil Adam Mogelonsky Edoardo Maria Bisignani Alex Ratto

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