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June 20, 2023
Generative AI is not only capable of creating text, images, videos, and audio, but it can play a crucial role in building the Metaverse by contributing in several ways:
May 17, 2023
With the emergence of AI-powered chatbots such as ChatGPT, hotels and travel companies can offer personalized and efficient customer service. Furthermore, generative AI provides new avenues for creating unique experiences and engaging with guests, while presenting an entirely new dimension for immersive travel experiences. What are the challenges and benefits of integrating AI in the hospitality and travel industry, and how can companies leverage these technologies to enhance customer satisfacti...
February 16, 2023
As technology continues to advance, the hospitality industry is faced with the challenge of adapting to the preferences of the younger, tech-savvy Generation Alpha. With the rise of the Metaverse, hospitality brands have a unique opportunity to connect with this demographic and offer them the experiences they crave. In this article, we will discuss the viewpoints of marketing, hospitality, and Metaverse experts to help you position your hotel brand effectively in the digital world.
February 15, 2023
Generation Alpha, also known as the "digital natives," is the first generation to be born and raised in a fully phygital world. This poses a challenge for marketers especially in our industry, as traditional advertising methods may not be as effective for this demographic. With advancements in technology leading to extended worlds that are almost indistinguishable from reality, companies will have to adapt their marketing strategies in order to reach the travelers and consumers of the future. Th...
January 17, 2023
During the first three episodes of Polybius, Hospitality Nets metaverse series focused on travel and hospitality, we discussed the basics (if you missed them, you can rewatch them here: https://www.hospitalitynet.org/polybius/).
January 10, 2023
The Metaverse has been gaining significant (both positive and negative) attention recently as a potential space for businesses, entertainment, and socialization. However, despite this growing interest, the concept of the Metaverse is still relatively new and may be confusing for entrepreneurs seeking to understand and utilize this emerging technology, especially in an industry like ours.
December 19, 2022
If companies want to get into the metaverse business, they first must master the "metaverse lingo." Its easy to get lost in translation, with dozens of brand-new mysterious acronyms (NFT, DAO, DeFi...) and business neologisms (mining, minting, dropping, burning...). What is/are, in your opinion, the main term/s entrepreneurs need to understand to separate the hype from the business reality of the metaverse?
November 15, 2022
According to the World Economic Forum, a working metaverse has three key components: presence, interoperability, and standardization.
October 18, 2022
A recent report by McKinsey indicates that the metaverses economic potential could be up to five trillion dollars by 2030. However, while most people think the metaverse concept only started with Zuckerbergs rebrand, innovators and visionaries have been flirting with the idea since the 80s, first in the minds of cyberpunk novelists (such as Gibson, Vinge, or Stephenson), then in the ones of scientists and philosophers (Gelernter, Chalmers), and, eventually, technocapitalists. However, outside of...
October 18, 2022
Ive been working for over a year to get some of the best experts together to talk about the (real) applications of the #metaverse. Finally, today I can see the results of my work: the first Polybius. Uncovering the Metaverse in Hospitality viewpoint is out.ย Special thanks go to Henri, Jill, and Davy that keep up with my shenanigans! Here are my favorite quotes.