Page 79 - Gen Alpha News Today

Sarah Adelman, 26, asked people to help her understand what life was like without the internet, and those who remembered are sharing their stories.

Zoomers and Gen Alpha involved in the study pick up their phones an average of 51 times and spend an average of nearly two hours on TikTok each day.

/PRNewswire/ -- The "World Market for Luxury Goods" report has been added to ResearchAndMarkets.coms offering. The pandemic, cost-of-living crisis and...

Live-action Bambi writer opened up about how the Disney remake will handle the mothers heartbreaking and shocking death.

Fatal Chroming trend on TikTok alarms as young lives are lost, parents and authorities raise urgent concerns. | Trending

Research shows that a growing number of Gen Z want the people they date to post them on social media. What happens if they don’t?

So why exactly are brands forgoing the crucial Gen X group? The answer could simply lie in the fact that brands tend to plan their advertising budgets around expanding their customer base and increasing their sales funnel.

A panel of experts predict that the CMOs of the future will need to be futurists to keep up with the hyper-targeted needs of different demographics – but warn they shouldn’t forget their loyal customers.

How can marketers and advertisers reach Gen Z and Gen Alpha on the web? Here, experts in youth and younger audiences present the findings from their digital insights study.

As the advertising industry taps into social media influencer campaigns to reach younger Gen Z consumers, only 5% of brand spend of influencer campaigns is targeted at Gen X individuals.