Page 9 - Gency Models News Today

M&C Saatchi recently announced a new European ‘client platform’ under the rubric of M&C Saatchi Europe. Here, chief executive Carlo Noseda tells us why the pan-European offering is ‘not an agency’.

With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.

Stagwell saw organic growth slip in its first-quarter financial results, released today. CEO Mark Penn says the group was exposed to a slowdown among tech clients.

With speculation growing that Vice Media Group is on the brink of bankruptcy, we explore what could become of its creative and content agency.

George Gangar of Rocketmill urges agencies to question how connected they really are, affirming that teams must embrace integration and automation to see their fully realized potential.

Generative AI tools, an established name and rising client demand behind acquisition, explain agency bosses.

The American conglomerate posted mixed first-quarter results, but leadership has assured investors the business is still on track to deliver 2-4% organic revenue growth this year.

McCann’s newest C-suite appointee explains why his new brief’s a necessary one – and why it’ll make the creative network more competitive.

Publicis Worldwide’s top creative Bruno Bertelli speaks exclusively on the expansion and evolution of creative agency Le Pub and how AI could shape the future of copywriting.

Expert analysts say investment in Publicis and Omnicom data and transformation businesses have made big agency groups more resilient in the face of recession.