Page 7 - Gency Models News Today

Have we lost the true meaning of creativity? Nick Horne of agency True proposes marketers rethink the term ‘creative agency’, for creativity’s sake.

Discover 20 great creative agencies, endorsed by the people who know their quality best – their clients.

After a week from PR hell in broadcast Britain, we examine which agencies come recommended for their PR services.

The enterprise software brand hopes to benefit from new AI-focused agency Faith.

Lane Hedler, a current art director DDB Chicago and ex-drag queen, finds shocking similarities between the two lines of work. Below, he opines on how the art of hosting a drag show is similar to the art of selling work, and in so doing, reveals the creative’s necessary superpower. Turns out, advertisers are just drag queens … in really boring outfits.

As ​DDB and Adam&Eve’s New York shops merge, The Drum sits down with global CCO Richard Brim and new boss Caroline Winterton to talk about the move.

IClick Interactive’s new report, A Practical Guide to Engaging with Chinese Travelers: China Travel Retail Market Facts and Tips to Know [2023 Edition], highlights Gen Z as growth drivers and explores how brands can incorporate digital technology to provide a seamless shopping experience for consumers.

Leaders from IPG, WPP, Publicis, Omnicom and Stagwell agencies explain how they’re working to diminish the strain of pitching on staff.

Awards season is fast approaching with The Drum Awards for Marketing winners about to be announced. And there will be more opportunities to showcase your outstanding teams and work to the world during our awards festival later this year.

Incoming Mindshare North America boss says agencies need to build bridges to fully exploit retail media opportunity.