Page 6 - Gency Models News Today

WPP has cut its revenue predictions for 2023 as the tech spending slowdown in the US hit its creative agencies. Analysts break down the results.

As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.

Sandra Alfaro on her plan to increase organic growth at the buzzy indie agency on the back of its Cannes Lions Agency of the Year accolade.

As agencies go toe-to-toe to win and retain clients in a testing market, the chief growth officer is in hot demand. The Drum meets the first incumbent of the post at one of Australia’s major shops.

We look into The Drum Recommends library to find 20 agencies rated by clients for timeliness.

Overexposure to the tech sector is the culprit behind the company’s second warning to investors in a year.

Gordon Young, editor-in-chief and co-founder of The Drum, wonders if green policies caused a local election upset in Uxbridge.

As the first piece of major legislation governing the use and development of AI, the European Union’s proposed Artificial Intelligence Act could have significant implications for digital, creative and media agencies looking to integrate and innovate with AI tech.

We pick out 20 British agencies rated highly for their effective creative by those that employ their services.

We ask agencies how they plan on finding a balance between sustainability commitments and regular air travel.