Page 4 - Gency Models News Today

As we continue our series on how agencies are reinventing the pitch, we learn how boutique agency Verb has used referrals to grow its client book.

A survey from the WFA and MediaSense has found the majority of international marketers are dissatisfied with media agency service models – and unimpressed by AI chops.

Looking for a new branding or design partner? Look no further than the The Drum Recommends database.

It’s that time of year again. The Drum and the World Federation of Advertisers (WFA) have partnered for a sixth year to celebrate marketers. You can nominate your pick here until October 11.

As summer ends, the industry’s thoughts have turned to the ‘C'-word (Christmas). Here are the most creative retail agencies from The Drum Recommends database.

With Hispanic Heritage Month in full swing, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora.

The last self-styled “new era holding company” to make global headlines was S4 Capital. This week, its share price tanked amid a year-long struggle to find growth. So, in today’s economy, you would have to be mad to launch another promised rival to the establishment – right?

Sir Martin Sorrell’s group has been forced to make more job cuts as its revenue forecast was lowered (again).

We’ve compiled a list of the best agencies recommended for events services from The Drum Recommends database.

Agency leaders are hopeful that the gen AI big bang will lead to renewed demand for transformation services. But is the tech actually there? And will it change the minds of cautious clients?