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What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

With Q4 closing in, agency leaders are already eyeing 2024. Here are the trends they say will define the coming year.

Clients rate these 10 marketing shops to deliver creative and media on time.

Potential buyer Apax says taking marketing group off the stock markets will enable sustainable business growth. What would it mean for the business?

It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.

As industry-leading firms predict key shifts in media inventory and user behavior in the search realm, we examine the best-rated search specialists in the UK.

The French agency group revised its revenue predictions upwards again, as boss Arthur Sadoun hailed media performance in the third quarter. We look at how it’s managed to buck industry trends.

WPP has begun to invest more in its DTC and e-commerce capabilities. Its global CTO explains why the discipline is essential to its future.