Page 2 - Gency Models News Today

Continuing our series demystifying the industry’s myriad roles, 2D experiential designer Diandra Elmira explains how she goes about the business of ’designing moments in time’ for brands.

As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.

Sean Betts, chief product and technology officer of OMG UK, shares his lessons from the UK’s AI Safety Summit.

Recent ad spend data shows digital out-of-home growing at the expense of analog formats. Here are seven agencies that can help navigate that transition.

Stagwell is the latest agency group to record falling revenues this autumn. Company chairman Mark Penn explains what’s going on.

Agency leaders are optimistic following positive earnings reports at Meta and Snap. Analysts say they shouldn’t hold their breath.

Support for side hustles can help keep staff happy. But how should agencies get ahead of potential conflicts of interest?

Clients recommend these integrated agencies in the greater London area.

Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.

A chaotic week in the lead-up to the trading update saw Mark Read firefight a bribery scandal in China and formally merge VMLY&R and Wunderman Thompson.