Sid Mcgrath News Today

As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

The latest customer insight research, best practice, trends, data and more, from Econsultancy.

Emily Rule will report to UK chief strategy officer Sid McGrath.

June 11th 2021 14:53 On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning Today’s retail brands have enormous, and continually expanding, mark...

Wunderman Thompson nabs BBH’s Tom Drew as executive creative director Drew has been at BBH for the past decade, working on brands such as Tesco. by Brittaney Kiefer Sign in to continue Free email bulletins