Stephan Pretorius News Today

WPP (NYSE: WPP) today announces that it has integrated Anthropic's state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon

Advertising powerhouse WPP has teamed up with Google to integrate powerful AI tools into its marketing and advertising operations.

New standards in creativity, personalisation and efficiency.

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Stock prices in London were higher at midday on Wednesday, despite some nerves centred around the latest US inflation rate reading, out this afternoon. Amongst individual stocks, Tesco led the...

The focus is turning from whether or not they can trust AI to how best to govern it.

/PRNewswire/ -- Cloud Next 24, LAS VEGAS -- Today on the keynote stage at Google Cloud Next, WPP and Google Cloud announced a new collaboration that will...

By Najat Kantouar WPP is partnering with Google Cloud to enable its clients to create brand- and product-specific content using generative artificial intelligence. As part of the...

WPP and Google Cloud have announced a collaboration to integrate Google’s Gemini models with WPP Open...