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Little kids, big questions, free advice: A conversation with "Recess Therapy" creator Julian Shapiro-Barnum

WBUR Podcasts executive editor and Endless Thread podcast co-host Ben Brock Johnson sits down with Julian Shapiro-Barnum, host of the hit web series “Recess Therapy," which features the incredible wisdom, keen observations and often hilarious insights of children.
New York United States Boston University Julian Shapiro Barnum Ben Brock Johnson Charles Schulz
Source: wbur.org

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Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

As technology continues to advance, the hospitality industry is faced with the challenge of adapting to the preferences of the younger, tech-savvy Generation Alpha. With the rise of the Metaverse, hospitality brands have a unique opportunity to connect with this demographic and offer them the experiences they crave. In this article, we will discuss the viewpoints of marketing, hospitality, and Metaverse experts to help you position your hotel brand effectively in the digital world.
Luca Lupattelli Antonio Picozzi Sergio Schemeil Adam Mogelonsky Edoardo Maria Bisignani Alex Ratto

Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

Generation Alpha, also known as the "digital natives," is the first generation to be born and raised in a fully phygital world. This poses a challenge for marketers especially in our industry, as traditional advertising methods may not be as effective for this demographic. With advancements in technology leading to extended worlds that are almost indistinguishable from reality, companies will have to adapt their marketing strategies in order to reach the travelers and consumers of the future. Th...
Luca Lupattelli Antonio Picozzi Ralph Lauren Adam Mogelonsky Sergio Schemeil Edoardo Maria Bisignani

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