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A Generation Forged in Crisis: Gen Z's Power to Influence Brand Actions for the Better

April 2, 2021

Trends and Insight 53 Add to collection New study from McCann Worldgroup Truth Central reveals Gen Z is Coming of Rage and has the tools and confidence to spur change McCann Worldgroup Truth Central – McCann Worldgroup’s global intelligence unit – has released a global ‘Truth About Gen Z’ study that explores the attitudes and behaviours of this coveted group, revealing a generation that, unlike previous youth cohorts, has the power to actually generate the changes in culture that the...

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Source: lbbonline.com

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Generation Divided News Today

Introducing the Culture Gap - New FleishmanHillard Report Uncovers Generation Divided and Explores How to Bridge Society's Divisions

A Generation Forged in Crisis: Gen Z's Power to Influence Brand Actions for the Better

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