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How Barbie made a comeback by overhauling its products and marketing

Barbie This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter. The results reversed a years-long slump in sales. They also followed the brands efforts to diversify its product and marketing. When the world went into lockdown in March 2020, Roshni Mahtani Cheung worried about the psychol...
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