Generation Me News Today

By Jean M. Twenge

Somehow it’s socially acceptable for adults to belittle teens - which only divides us. How can we change the stereotype, and connect with our teens better?

The new rules of Millennial marketing in 2021 What brands and marketers need to know about connecting with this generation If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities. Millennials, which range from 25 to 40 years old, are a critical demographic for brands in 2021. Yet the coronavirus pandemic has altered several assumptions about the priorities for this generation and how brands can...