Generation Twitch News Today

Jan Bojko explains how companies can woo the digital-first generation by understanding how they interact with brands.

How live streaming supercharges the five behaviours young adults want to see brands adopt

From gaming to live and shared experiences, Twitch offers brands prime opportunities to engage with a vital, emerging audience – as long as they’re prepared to embrace this community’s values and priorities

Creative, innovative, fun, immersive – this is how five brands flicked the Twitch switch and made the most of this vital community.