Genz Consumer News Today

As Gen Z consumers flock to both social media and malls, they expect more viral brands at their favorite shopping centers.

Discover the latest Generation Z marketing insights with 100+ statistics, trends, and facts for 2024, guiding businesses to success.

“Brands have quite an obsession with Gen Z because theyre the first digitally native generation and theres so much to learn about how to speak to, and with, them.”

The ICSC report revealed a consumer cohort that is values-driven.

Maybelline New York has appointed Suhana Khan, Ananya Birla, and Eksha Subba as new brand ambassadors for India, in addition to extending its brand association with PV Sindhu. The move is aimed at building a stronger connection with Indias Gen Z consumers. The new ambassadors will feature in advertising campaigns and participate in brand events and initiatives, with the first campaign set to launch in April 2023. L?Oréal India, a wholly-owned subsidiary of L?Oréal S.A., has been present in Ind...

Google is now keeping Area 120 team for GenZ Consumer Products. Previously, the company has laid off 12000 employees...

A report on Gen Z for brands and retailers to engage a new generation of customers with customization, participation & enhanced ownership

Exciting new consumer trends research by leading retail think tank PSFK shows the innovative approaches being used by top brands and retailers to strategically engage and successfully activate Gen Z collaborators, influencers, and entrepreneurs.