Edelman launches Longevity Lab
Edelman launches Longevity Lab. From PR Week
Source: prweek.com
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Brands shouldn't underestimate the truly disruptive force of Gen Z
Every generation dictates new cultural trends and behaviors, but Gen Z is different.The influence of Gen Z will not fade, it is driving long-lasting changes
Source: businessinsider.in
Gen Z Has a Unique Power That Brands Should Pay Attention to
Every generation disrupts cultural norms, but Gen Z's power is different from those that came before it.
Source: businessinsider.com
Clean Creatives targets Richard Edelman at Cannes
Clean Creatives targets Richard Edelman at Cannes
Source: campaignindia.in
Clean Creatives targets Richard Edelman at Cannes | PR
Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations.
Source: campaignasia.com
Why influencer marketing hits home for Gen Z
Why influencer marketing hits home for Gen Z. From PR Week
Source: prweek.com
Meet the Gen Z brand whisperers: 'I come in and I'm like: don't make some weird old-ass campaign!' | Life and style
Big companies are turning to young people to avoid falling foul of Gen Z’s values. One even has its own ‘ZEO’. But is it driven by principles – or profit?
Source: theguardian.com
PR News | Events: PRSA/NY Slates Summer Mixer on Aug. 23
PRSA-NY is holding its Summer Member Mixer on Tuesday, August 23 from 6 p.m. to 8 p.m.
Source: odwyerpr.com