Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, told FoodNavigator-USA.
There is no greater signifier of youth than carting around a gallon of water at all times - and, conversely, nothing as ageing as a 250ml single-use plastic vessel. What s your hydration type?