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Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, told FoodNavigator-USA.

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Hi-Chew was first created in 1975 when Morinaga sought to combat the Japanese taboo of taking food out of your mouth in public by creating an edible chewing gum.

If you’ve tuned into our Full Frequency show, you’ll know I love to let the music […]

/PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy reimagines its beloved chewlets with the all new HI-CHEW™ Bites, a convenient way to...

There's plenty of time before February 14th, but many of you will still struggle to come up with the perfect gift in crunch time. No worries – we've got great picks for last-minute Valentine's Day gift ideas.

/PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchies Frozen Yogurt, North Americas largest self-serve frozen...

/PRNewswire/ -- Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been...

/PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Danas Bakery, a New York-based bakery specializing in French...

New HI-CHEW™ Rainbow Sherbet Flavor is a tasty treat this National Candy Month IRVINE, Calif., June 1, 2022 /PRNewswire/ -- HI-CHEW™, the immensel...