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Making the right moves in business spells the difference between success and failure. Sanjeev Bafna knows that well.
A manufacturer and supplier of yarn in the 1980s, Sanjeev decided to exit the sector soon.
“He realised manufacturing is a capital-intensive and capital-centric business,” says Sanjeev’s son, Aditya Bafna.
Instead, Sanjeev decided to take up dealerships of established automakers such as Maruti Suzuki and Honda. That’s how the Nashik-based Seva Group came into existence in 1987.
At present, the group has three units: Seva Automotive for Maruti Suzuki cars, Rushabh Honda for two-wheeler Honda vehicles, and Element Retail, a franchisee for top fitness and technology brands